/ Software product studio
From first idea to launched product — strategy, design, engineering and growth.
One team, in-house, end to end.
01 / We’ve done it ourselves
We founded Avatar in 2020 — a social platform for gamers — and built every part ourselves. In 2022, Buff acquired it. We know how to build software people want — and turn it into an asset worth buying.
/ Selected work
Akadian had the audiences — their students and the recruiters hiring them. We built BooksMatch, the product that verifies each student’s skills and matches them to the right recruiters — connecting both sides.
Paul had an Amazon audience and rented everyone else’s tools. We built him a platform he owns — over $3B in products has been sourced through it since. He stopped renting and started owning the asset.
Players earn real cash for games they already play. Our startup Avatar became part of Buff — and we’ve run their mobile app since.
06 / In their words
/ How it works
You see every milestone move. Working software every week — not status decks.
We pressure-test the idea and scope it tight — before anyone writes code.
A clickable prototype in front of real users — fast.
We build the real thing and put it live. Working software every week.
We measure, iterate, and stay on the product. No handoff.
/ How we build
We bake the latest AI tools and methods into how we design, build and ship. Faster launches, sharper features, lower cost to run — without you lifting a finger.
/ What we do
Strategy, design, engineering and growth — every part of building a product, handled in-house by one team.
The product people will actually pay for.
What it does, who pays, how it makes money.
Premium, on-brand, built to convert.
Real production software, in-house.
Day one has paying users, not crickets.
Pricing, billing, recurring revenue wired in.
See what works. Scale it.
We iterate on what moves revenue.
One team. The whole product. No agency theatre, no handoffs.
/ FAQ
/ Get in touch
Tell us what you’re building — we’ll tell you how we’d approach it.
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